Privacy Policy - Prima Pilates

PRIMA PILATES LLC
PRIVACY POLICY

Personal Information Collection, Use, Disclosure, and Rights Notice

Effective Date: July 1, 2024
Last Revised: May 15, 2026
Governing Law: State of California — CCPA / CPRA
Jurisdiction: United States

IMPORTANT NOTICE: THIS PRIVACY POLICY CONSTITUTES A LEGALLY BINDING AGREEMENT. BY ACCESSING THE SITE, USING ANY SERVICES, OR PROVIDING PERSONAL INFORMATION TO PRIMA PILATES LLC, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS POLICY IN ITS ENTIRETY. IF YOU DO NOT AGREE, YOU MUST IMMEDIATELY CEASE ALL USE OF THE SITE AND SERVICES.

CALIFORNIA RESIDENTS: THIS POLICY DESCRIBES YOUR RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT, AS AMENDED BY THE CALIFORNIA PRIVACY RIGHTS ACT (COLLECTIVELY, “CCPA”), AND CALIFORNIA’S SHINE THE LIGHT LAW. PLEASE SEE ARTICLE VIII FOR CALIFORNIA-SPECIFIC DISCLOSURES.

Prima Pilates LLC
22361 Antonio Parkway, Suite E-130 | Rancho Santa Margarita, CA 92688
prima@primapilatesstudios.com | (949) 278-3344 | www.primapilatesstudios.com

ARTICLE I — SCOPE, PURPOSE, AND DEFINITIONS

Section 1.01. Scope and Applicability

This Privacy Policy (“Policy”) is issued by Prima Pilates LLC, a California limited liability company (“Prima Pilates,” “Company,” “we,” “us,” or “our”), and governs the collection, use, disclosure, retention, and protection of personal information in connection with: (i) the Company’s website at www.primapilatesstudios.com and all associated subdomains and digital properties (the “Site”); (ii) any mobile applications, online platforms, scheduling systems, or digital tools through which the Company’s services are accessed (collectively, “Online Services”); (iii) the Company’s physical studio facilities, in-person classes, appointments, events, and programs; and (iv) any other context in which this Policy is displayed or referenced (collectively, the “Services”).

This Policy applies to all individuals whose personal information is collected by or on behalf of the Company, including members, clients, prospective clients, website visitors, and any other persons who interact with the Company in any capacity (collectively, “you” or “User”). Depending on the nature of your relationship with the Company, additional or supplemental privacy notices may be provided at the point of collection and shall be read in conjunction with this Policy. In the event of a conflict between this Policy and any supplemental notice, the supplemental notice shall control with respect to the subject matter it expressly addresses.

Section 1.02. Definitions

As used in this Policy, the following terms shall have the meanings set forth below:

“CCPA” — the California Consumer Privacy Act of 2018 (Cal. Civ. Code § 1798.100 et seq.), as amended by the California Privacy Rights Act of 2020, together with all implementing regulations issued thereunder.

“Consumer Health Data” — personal information that is reasonably linkable to a consumer and that a business collects and uses to identify a consumer’s past, present, or future physical or mental health status, as defined under applicable Washington State law or any equivalent state law to which the Company is subject.

“De-identified Information” — information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular individual or household, and with respect to which the Company has implemented technical safeguards and business processes to prevent re-identification.

“Personal Information” — any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a particular individual or household, as further described in Article II of this Policy. Personal Information does not include publicly available information or De-identified Information.

“Sensitive Personal Information” — a subset of Personal Information, as defined under the CCPA and other applicable privacy laws, including but not limited to: precise geolocation data; information about a consumer’s health, exercise habits, or biometric data; account login credentials; and other categories of information designated as “sensitive” under applicable law.

“Services” — has the meaning set forth in Section 1.01 hereof.

“Site” — has the meaning set forth in Section 1.01 hereof.

“Third Party” — any natural person, corporation, partnership, or other entity that is not the Company, a service provider acting on the Company’s behalf, or you.

Section 1.03. Modifications to This Policy

The Company reserves the right to modify this Policy at any time, in its sole discretion, to reflect changes in its data practices, applicable law, or business operations. Material modifications will be communicated by: (i) posting a revised Policy on the Site with an updated “Last Revised” date; and/or (ii) providing direct written notice to Users whose email addresses are on file, where required by applicable law. Non-material changes are effective upon posting. Material changes take effect no fewer than ten (10) calendar days after notice is provided, except where a shorter period is required or permitted by law. Your continued use of the Site or Services following the effective date of any modification constitutes your acceptance of the revised Policy. Users who do not accept any material modification must cease all use of the Site and Services and may submit a deletion request pursuant to Article VI.

ARTICLE II — PERSONAL INFORMATION WE COLLECT

Section 2.01. Categories of Personal Information

The Company collects, and has collected within the preceding twelve (12) months, the following categories of Personal Information from and about Users. Not all categories are collected from every User; the categories applicable to you depend on your interaction with the Company and the Services you use.

CATEGORY | EXAMPLES | COLLECTED?

Identifiers | Name, email address, postal address, telephone number, IP address, device identifiers, online identifiers, account username | Yes

Protected Classification Characteristics | Age, gender, and other characteristics protected under California or federal law | Yes (limited)

Commercial Information | Records of products or services purchased, obtained, or considered; membership history; class attendance history | Yes

Internet / Electronic Network Activity | Browsing history on the Site; search queries; interactions with the Site or Online Services; cookie and tracking data | Yes

Payment and Financial Information | Credit or debit card number (tokenized), billing address, transaction history | Yes

Geolocation Data | Precise geolocation data collected via GPS or device-based technologies (with consent); approximate location inferred from IP address | Yes (with consent where required)

Sensitive Personal Information | Exercise habits, metabolic information, consumer health data, and precise geolocation data, as further defined in Section 1.02 | Yes (limited; see Section 2.02)

Professional / Employment Information | Job title or professional affiliations, where voluntarily provided | Limited

Communications and Correspondence | Messages, inquiries, feedback, and other communications submitted to the Company | Yes

* The Company does not knowingly collect the Personal Information of individuals under the age of thirteen (13). See Section 9.02.

Section 2.02. Sensitive Personal Information

The Company collects certain categories of Sensitive Personal Information solely to the extent necessary to provide the Services and for the limited purposes permitted under applicable law. Specifically, the Company may collect information regarding a User’s physical fitness activities, exercise history, and related health or wellness information in connection with class enrollment and attendance tracking. The Company does not use Sensitive Personal Information to infer characteristics about Users beyond what is reasonably necessary for the purpose of providing fitness services, and does not sell or share Sensitive Personal Information for cross-context behavioral advertising purposes.

To the extent the Company collects Consumer Health Data as defined under applicable state law, such data is processed in accordance with any separate Consumer Health Data Privacy Notice provided to affected Users at or prior to the point of collection.

Section 2.03. Sources of Personal Information

The Company collects Personal Information from the following categories of sources:

Directly from you, when you: register for an account; enroll in a Membership; purchase a class package or service; book, attend, or cancel a class or private appointment; complete intake forms or health questionnaires; contact the Company; participate in surveys, contests, or promotions; or otherwise voluntarily submit information to the Company;
Indirectly from you, through automated technologies deployed on the Site and Online Services, including cookies, web beacons, pixel tags, session replay tools, and similar tracking technologies (see Article IV);
From third-party service providers and technology platforms operating on the Company’s behalf, including scheduling and booking platforms, payment processors, customer relationship management systems, and email and SMS communications providers;
From social media platforms and advertising networks, including when you interact with the Company’s social media profiles or when third parties provide data through referral or partner integrations; and
From other Users, including through “refer a friend” or similar features available through the Services.

ARTICLE III — HOW WE USE YOUR PERSONAL INFORMATION

Section 3.01. Purposes of Processing

The Company uses and processes Personal Information for the following business and commercial purposes, as applicable:

To provide, operate, administer, and improve the Services, including processing class bookings and cancellations, managing Memberships, scheduling private appointments, processing payments, and fulfilling product orders;
To verify your identity, authenticate your access to your account, and maintain the security and integrity of the Company’s systems and Services;
To communicate with you regarding your account, Membership status, class schedules, appointment confirmations, cancellations, reminders, and other transactional or operational matters;
To send you marketing, promotional, and advertising communications — including via email, SMS, push notification, and direct mail — regarding the Company’s offerings, programs, events, and promotions, subject to your right to opt out as described in Article VI;
To personalize your experience with the Services, including by providing customized class recommendations, targeted content, and relevant offers based on your usage history and preferences;
To analyze usage patterns, performance metrics, and engagement data for the purpose of improving, developing, and optimizing the Services;
To serve and measure the effectiveness of online and social media advertising campaigns, including through retargeting and lookalike audience technologies;
To enforce these Terms, this Policy, and any applicable membership agreements or waivers, including for billing, collections, and dispute resolution;
To comply with applicable federal, state, and local laws and regulations, respond to lawful requests from governmental or regulatory authorities, and fulfill legal obligations;
To evaluate, negotiate, or consummate a merger, acquisition, reorganization, sale of assets, or similar corporate transaction, in which Personal Information may be among the assets transferred; and
For any other purpose disclosed to you at the time of collection, or for which you provide express consent.

Section 3.02. Legal Bases for Processing

To the extent required by applicable law, the Company’s processing of Personal Information is based on one or more of the following legal grounds: (i) performance of a contract with you or the taking of steps at your request prior to entering into a contract; (ii) compliance with a legal obligation to which the Company is subject; (iii) the Company’s legitimate business interests, including operating and improving the Services, marketing, fraud prevention, and ensuring network security, provided such interests are not overridden by your rights and interests; and (iv) your consent, where expressly required.

Section 3.03. No Sale of Sensitive Personal Information for Advertising

The Company does not sell, share, or otherwise disclose Sensitive Personal Information for the purpose of cross-context behavioral advertising. The Company does not use Sensitive Personal Information for any purpose other than those set forth in this Policy or as separately authorized by the applicable User.

ARTICLE IV — TRACKING TECHNOLOGIES, COOKIES, AND SIGNALS

Section 4.01. Use of Tracking Technologies

The Company uses cookies, web beacons, pixel tags, session replay technologies, and similar automated tracking technologies (collectively, “Tracking Technologies”) in connection with the Site and Online Services. These technologies enable the Company to: recognize returning visitors; maintain session continuity; analyze usage patterns and page performance; deliver personalized content and advertising; and measure the effectiveness of marketing campaigns.

Cookies are small data files placed on your device when you access the Site. Some cookies are strictly necessary for the functioning of the Site (“Essential Cookies”); others are used for analytics, personalization, or marketing purposes. You may configure your browser settings to refuse or delete cookies at any time; however, disabling certain cookies may impair your ability to use some features of the Site or Services.

Section 4.02. Do Not Track

The Site does not honor “Do Not Track” (“DNT”) signals transmitted by web browsers. The Company’s decision not to honor DNT signals is based on the absence of a uniform industry standard governing the interpretation and implementation of such signals. The Company will continue to monitor developments in this area and will update this Policy if its practices change.

Section 4.03. Global Privacy Control

The Company honors Global Privacy Control (“GPC”) signals to the extent required by applicable law, including the CCPA. Where technically feasible and legally required, the receipt of a valid GPC signal from your browser will be treated as a request to opt out of the sale or sharing of your Personal Information for targeted advertising purposes. Please note that GPC signals operate on a browser- and device-specific basis; you must enable the signal separately for each browser you use. For more information about GPC, visit globalprivacycontrol.org.

Section 4.04. Third-Party Analytics and Advertising

The Company may use third-party analytics providers (such as Google Analytics) and advertising networks to collect information about your use of the Site and to deliver targeted advertising across third-party websites and platforms. These third parties may use cookies, pixel tags, and similar technologies to collect information about your interactions with the Site and other websites over time. The information collected by these third parties is subject to their respective privacy policies. You may opt out of certain third-party advertising by visiting the Network Advertising Initiative opt-out page at optout.networkadvertising.org or the Digital Advertising Alliance opt-out page at optout.aboutads.info.

ARTICLE V — DISCLOSURE OF PERSONAL INFORMATION

Section 5.01. Categories of Recipients

The Company may disclose Personal Information to the following categories of recipients for the purposes described in this Policy:

Service Providers: Third-party vendors, contractors, and technology platform operators engaged to perform services on the Company’s behalf, including payment processors, booking and scheduling software providers, customer relationship management platforms, email and SMS marketing providers, cloud hosting and data storage providers, analytics and advertising technology providers, legal and professional service providers, and customer support tools. Service providers are contractually obligated to process Personal Information solely on the Company’s behalf and in accordance with the Company’s written instructions;
Business Partners: Third parties with whom the Company co-sponsors events, programs, or promotions, to the extent disclosure is required to facilitate such activities and subject to appropriate contractual protections;
Successors in Interest: Acquirers, successors, and assigns of the Company’s business or assets, in connection with a merger, acquisition, reorganization, asset sale, change of control, bankruptcy, liquidation, or similar corporate transaction. Personal Information may be among the assets transferred; the Company will use commercially reasonable efforts to notify affected Users of any such transfer and any resulting material changes to this Policy;
Governmental and Regulatory Authorities: Law enforcement agencies, courts, regulatory bodies, and other governmental authorities, to the extent required by applicable law, subpoena, court order, or legal process, or as necessary to protect the rights, property, or safety of the Company, its clients, or the public; and
Other Third Parties: With your express consent or as otherwise disclosed to you at the time of collection.

Section 5.02. Non-Disclosure of SMS Consent

If you have provided consent to receive SMS communications from the Company, such consent data — including your mobile telephone number and opt-in status — will not be shared with, sold to, or transferred to any Third Party for its own marketing or advertising purposes. This restriction applies regardless of any other provision of this Policy.

Section 5.03. Business Transfers

In connection with any actual or prospective merger, acquisition, financing due diligence, reorganization, bankruptcy, dissolution, or sale or transfer of Company assets, Personal Information may be shared with potential acquiring parties or their advisors subject to appropriate confidentiality obligations. If a corporate transaction is consummated and Personal Information is transferred as part of such transaction, the Company will provide notice to affected Users and, where required by applicable law, obtain consent or provide an opportunity to opt out.

Section 5.04. Financial Incentive Programs

The Company may offer voluntary loyalty programs, referral incentives, promotional discounts, or other reward-based programs (collectively, “Incentive Programs”) that may involve the collection of Personal Information and that may constitute a “financial incentive” under the CCPA or similar laws. Participation in any Incentive Program is strictly voluntary and requires your affirmative opt-in consent. The value of any financial incentive offered is reasonably related to the value of the Personal Information collected in connection therewith. You may withdraw from any Incentive Program at any time, without penalty, by contacting the Company using the information in Article IX. Withdrawal from an Incentive Program does not affect your right to exercise any privacy rights under applicable law.

ARTICLE VI — YOUR PRIVACY RIGHTS

Section 6.01. Rights Available to Users

Subject to applicable law and the limitations described in this Article, you may have the following rights with respect to your Personal Information. The availability of specific rights may depend on your jurisdiction of residence.

Right to Know and Access: You have the right to request that the Company disclose to you: (i) the categories and specific pieces of Personal Information collected about you; (ii) the categories of sources from which that Personal Information was collected; (iii) the business or commercial purposes for which such information was collected, used, or shared; and (iv) the categories of third parties to whom the Company has disclosed your Personal Information.
Right to Correction: You have the right to request that the Company correct inaccurate Personal Information it maintains about you, taking into account the nature and purpose of the processing.
Right to Deletion: You have the right to request that the Company delete Personal Information it has collected from you, subject to certain exceptions permitted by applicable law, including where retention is necessary to complete a transaction, comply with a legal obligation, exercise or defend legal claims, or for other lawful purposes.
Right to Data Portability: Where technically feasible and required by applicable law, you have the right to receive a copy of your Personal Information in a structured, commonly used, and machine-readable format.
Right to Opt Out of Sale or Sharing: To the extent the Company sells or shares your Personal Information within the meaning of applicable privacy law, you have the right to opt out of such activities. See Section 6.03 for details.
Right to Limit Use of Sensitive Personal Information: You have the right to direct the Company to limit its use and disclosure of your Sensitive Personal Information to uses that are necessary for providing the Services or as otherwise permitted under applicable law.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment by the Company for exercising any of your privacy rights under applicable law. The Company will not deny you goods or services, charge you different prices, provide you with a different level of service, or suggest that you may receive a different price or service quality as a result of your exercising any privacy right, except as expressly permitted by applicable law in connection with a financial incentive program.
Right to Appeal: If the Company declines to take action on a privacy rights request, you have the right to appeal such decision. Appeal procedures are described in Section 6.04.

Section 6.02. Submitting a Privacy Rights Request

To exercise any of the rights described in this Article, you must submit a verifiable request to the Company through one of the following authorized channels:

Telephone: (949) 278-3344
Email: prima@primapilatesstudios.com
Mail: 22361 Antonio Parkway, Suite E-130
Rancho Santa Margarita, CA 92688

A “verifiable request” is a request submitted by you or your authorized agent that the Company can reasonably verify as relating to the individual whose Personal Information is at issue. To verify your identity, the Company may request that you provide one or more pieces of Personal Information that the Company can match against records on file. The Company will not use Personal Information submitted for identity verification for any other purpose.

The Company will respond to a verifiable request within forty-five (45) calendar days of receipt. If additional time is required, the Company will provide written notice of the extension and the reason therefor within the initial response period. The Company will respond to requests free of charge up to twice per twelve-month period; requests that are manifestly unfounded, excessive, or repetitive may be subject to a reasonable fee or may be declined.

Section 6.03. Opt-Out of Sale or Sharing

To the extent the Company engages in activities that constitute a “sale” or “sharing” of Personal Information under the CCPA or similar laws — including the disclosure of Personal Information to advertising partners for cross-context behavioral advertising purposes — you have the right to opt out of such activities. You may exercise this right by:

Submitting a request using the contact information in Section 6.02;
Activating a Global Privacy Control (GPC) signal in your browser, to the extent technically feasible and legally required; or
Contacting the Company at prima@primapilatesstudios.com with the subject line “Opt-Out of Sale/Sharing.”

The Company will process your opt-out request within fifteen (15) business days of receipt. Your opt-out election will be applied prospectively and will not affect prior processing of your Personal Information.

Section 6.04. Authorized Agents

You may designate an authorized agent to submit privacy rights requests on your behalf. To act as your authorized agent, the agent must: (i) provide written proof of your authorization, such as a signed written permission or a valid power of attorney; and (ii) verify their own identity with the Company. The Company reserves the right to contact you directly to confirm the agent’s authority and verify your identity before processing any request submitted by an authorized agent.

Section 6.05. Appeals

If the Company declines to take action on your privacy rights request, the Company will provide written notice of the reason for the denial within the applicable response period. You may appeal a denial by submitting a written appeal to prima@primapilatesstudios.com with the subject line “Privacy Rights Appeal,” describing the basis for your appeal. The Company will respond to your appeal within sixty (60) calendar days of receipt. If your appeal is denied, you may contact the California Privacy Protection Agency at cppa.ca.gov or the California Attorney General’s Office at oag.ca.gov/contact for further assistance.

ARTICLE VII — DATA PROTECTION, SECURITY, AND RETENTION

Section 7.01. Security Measures

The Company implements and maintains reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, use, disclosure, alteration, and destruction. These measures include, without limitation: use of Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption for transmission of sensitive information; access controls and authentication requirements for personnel with access to Personal Information; regular security assessments and monitoring; and vendor management practices requiring service providers to maintain appropriate security controls.

NOTWITHSTANDING THE FOREGOING, NO DATA TRANSMISSION OVER THE INTERNET OR ELECTRONIC STORAGE SYSTEM CAN BE GUARANTEED TO BE 100% SECURE. THE COMPANY CANNOT AND DOES NOT WARRANT OR GUARANTEE THE ABSOLUTE SECURITY OF YOUR PERSONAL INFORMATION. THE COMPANY IS NOT RESPONSIBLE FOR THE SECURITY OF PERSONAL INFORMATION YOU TRANSMIT TO THE COMPANY OVER NETWORKS THAT THE COMPANY DOES NOT OWN OR CONTROL, INCLUDING PUBLIC INTERNET CONNECTIONS OR THIRD-PARTY WI-FI NETWORKS.

In the event of a data breach involving your Personal Information, the Company will notify affected individuals and applicable regulatory authorities in accordance with the timelines and procedures required by applicable law, including California Civil Code Section 1798.82.

Section 7.02. Retention of Personal Information

The Company retains Personal Information for no longer than is reasonably necessary to fulfill the purpose(s) for which it was collected, as described in this Policy, and to comply with applicable legal, regulatory, accounting, and recordkeeping obligations. Retention periods vary depending on the category of Personal Information and the nature of the Company’s legal and business obligations. Factors considered in determining appropriate retention periods include: the nature and sensitivity of the Personal Information; the purposes for which it was collected; applicable statutes of limitations; applicable legal obligations; and the potential risks of unauthorized use or disclosure.

Upon expiration of the applicable retention period, the Company will securely delete or de-identify Personal Information in accordance with its data retention and destruction policies.

Section 7.03. Transfer of Personal Information

The Company is headquartered in and operates from the United States. By providing Personal Information to the Company or using the Services, you acknowledge and agree that your Personal Information may be stored, processed, and accessed in the United States, which may not provide the same level of legal data protection as your country of residence. The Company takes commercially reasonable steps to ensure that Personal Information transferred to the United States is processed and protected in accordance with this Policy and applicable law.

ARTICLE VIII — U.S. STATE-SPECIFIC PRIVACY DISCLOSURES

Section 8.01. California Residents — CCPA/CPRA

This Section applies exclusively to California residents and is provided pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and their implementing regulations (collectively, the “CCPA”).

Categories of Personal Information Disclosed for Business Purposes (Preceding 12 Months)

The following table identifies the categories of Personal Information the Company has disclosed to third parties for business purposes within the preceding twelve (12) months:

CATEGORY OF PERSONAL INFORMATION | CATEGORIES OF RECIPIENTS

Identifiers (name, email, IP address, device identifiers) | Service providers; business partners; advertising networks; analytics providers; social media networks

Commercial Information (purchase and class history) | Service providers; business partners; advertising networks; analytics providers

Internet / Electronic Network Activity | Service providers; advertising networks; analytics providers; social media networks

Geolocation Data (non-precise) | Service providers; advertising networks; analytics providers

Payment Information (tokenized) | Payment processors (service providers only; not shared with advertising partners)

Sale and Sharing of Personal Information

To the extent the Company engages in activities that may constitute a “sale” or “sharing” of Personal Information under the CCPA — including disclosure of certain categories of Personal Information (such as identifiers and internet activity) to advertising and analytics partners in exchange for services or for targeted advertising purposes — California residents have the right to opt out of such sale or sharing as provided in Section 6.03.

The Company does not knowingly sell or share the Personal Information of individuals under the age of sixteen (16). For consumers between the ages of thirteen (13) and fifteen (15), the Company does not sell or share Personal Information without affirmative authorization. For consumers under the age of thirteen (13), such activities require the affirmative authorization of the consumer’s parent or guardian.

Shine the Light Law (California Civil Code § 1798.83)

California residents who have an established business relationship with the Company may request information about how the Company shares their Personal Information with third parties for the third parties’ direct marketing purposes. To make such a request, please contact the Company using the information in Article IX with the subject line “Shine the Light Request.”

Consumer Health Data

To the extent the Company collects Consumer Health Data as defined under applicable law, such data is processed solely in connection with the provision of fitness services and in accordance with any separate Consumer Health Data Privacy Notice provided to affected Users.

Section 8.02. Other U.S. State Residents

Residents of other U.S. states that have enacted comprehensive consumer privacy legislation — including, without limitation, Colorado, Connecticut, Virginia, Utah, Texas, and Oregon — may have additional rights with respect to their Personal Information. Such rights may include the right to access, correct, delete, and port Personal Information; the right to opt out of certain processing activities; and the right to appeal denials of privacy rights requests. The Company will respond to requests from residents of such states in accordance with the applicable law of the resident’s state of domicile. To exercise your rights, please submit a request as described in Section 6.02.

ARTICLE IX — MISCELLANEOUS PROVISIONS

Section 9.01. Third-Party Websites

The Site may contain hyperlinks to third-party websites, platforms, or services that are not owned or operated by the Company. The Company provides such links solely as a convenience and does not endorse, control, or accept any responsibility for the content, data practices, or privacy policies of any linked third-party website. Your access to and use of any third-party website is entirely at your own risk and is governed by that website’s terms of use and privacy policy. The Company strongly encourages you to review the privacy policy of any third-party website before providing your Personal Information.

Section 9.02. Children’s Privacy

The Site and Services are not directed to children under the age of thirteen (13), and the Company does not knowingly collect Personal Information from children under the age of thirteen (13) without verifiable parental consent. If the Company becomes aware that it has inadvertently collected Personal Information from a child under the age of thirteen (13) without the required consent, the Company will take prompt steps to delete such information from its records. If you believe the Company has collected Personal Information from a child under the age of thirteen (13), please contact the Company immediately using the information set forth in Section 9.04.

Section 9.03. Relationship to Terms of Use

This Policy is incorporated into and made a part of the Company’s Terms of Use by reference. In the event of any conflict or inconsistency between this Policy and the Terms of Use with respect to the subject matter of privacy and data protection, this Policy shall govern and control.

Section 9.04. Contact Information and Privacy Inquiries

Questions, concerns, or complaints regarding this Policy, the Company’s data practices, or prior privacy rights requests may be directed to the Company as follows:

Prima Pilates LLC
22361 Antonio Parkway, Suite E-130
Rancho Santa Margarita, CA 92688

Telephone: (949) 278-3344
Email: prima@primapilatesstudios.com
Website: www.primapilatesstudios.com

The Company will make commercially reasonable efforts to respond to all privacy-related inquiries within thirty (30) calendar days of receipt.

Section 9.05. Severability

If any provision of this Policy is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction or regulatory authority, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or severed from this Policy if modification is not possible, and all remaining provisions shall continue in full force and effect.

Section 9.06. Governing Law

This Policy shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of laws provisions. Any disputes arising under this Policy shall be subject to the dispute resolution provisions set forth in the Company’s Terms of Use.